Logo, Pattern, Packaging, Illustration, Photography, Video
There was a need to create not only a logo, but a color scheme and a custom, difficult-to-replicate pattern for a basketball. The newly trademarked VisiTect Basketball is a one-of-a-kind design standard ball developed to standout from other generic orange basketballs on the market.
This pattern now has a pattern patent.
The Pattern
The brief stated that a unique pattern needed to be developed, something that was difficult if not impossible to recreate. I wanted the pattern to contain some sort of element of the newly created logo, so I tried various ways of distorting the "V" from the design.
I uploaded the VisiTect "V" into a mirroring app I had on my phone called Mirror Lab and adjusted the shapes until I had a pattern that was still clear, but somewhat complex.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/c44bb2de55dfb89872971d21b1592571/308f04f7-2a55-4afd-9710-f5f5c508a4b1_rw_3840.jpg?h=44c7e08e81f209b877595edd73577497)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/c44bb2de55dfb89872971d21b1592571/0c99d2df-b269-4f32-a468-0e30fc42ca62_rw_3840.jpg?h=bcfb6ae619fda065212f4e60b93097e9)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/c44bb2de55dfb89872971d21b1592571/9a05e783-613e-42ba-84c8-328a8e9d6b0d_rw_3840.jpg?h=2c053070ad018cabe247115a8ffa7d18)
Product Launch
The logo, pattern, and color palette was approved by the Product Manager and production on the new basketball design moved forward. I created mock-ups for use in print and online catalogs, sales flyers and e-mail marketing.
Product Success
The product successfully launched in 2018, and once samples arrived, I created product photos and a product video highlighting the unique features and benefits of this basketball. You can find this product on Bob Barker's website here.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/c44bb2de55dfb89872971d21b1592571/a888870f-9e9b-4a91-9495-27d2971bb45c_rw_1920.jpg?h=cb1321a366f7734e0d10d4d1bae19cdb)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/c44bb2de55dfb89872971d21b1592571/05465e8f-0906-41ae-afb1-5886f0652a47_rw_1920.jpg?h=19c5431aaf901b39d86f5d0504db5ae2)