Logo, Pattern, Packaging, Illustration, Photography, Video
There was a need to create not only a logo, but a color scheme and a custom, difficult-to-replicate pattern for a basketball. The newly trademarked VisiTect Basketball is a one-of-a-kind design standard ball developed to standout from other generic orange basketballs on the market.
This pattern now has a pattern patent.
The brief stated that a unique pattern needed to be developed, something that was difficult if not impossible to recreate. I wanted the pattern to contain some sort of element of the newly created logo, so I tried various ways of distorting the "V" from the design.
I uploaded the VisiTect "V" into a mirroring app I had on my phone called Mirror Lab and adjusted the shapes until I had a pattern that was still clear, but somewhat complex.
The logo, pattern, and color palette was approved by the Product Manager and production on the new basketball design moved forward. I created mock-ups for use in print and online catalogs, sales flyers and e-mail marketing.
The product successfully launched in 2018, and once samples arrived, I created product photos and a product video highlighting the unique features and benefits of this basketball. You can find this product on Bob Barker's website here.