Logo, Packaging, Photography
In 2016, my husband and I launched a product line of beard conditioning balm called Chiseled Beard. We tested and tested with our formula, locked it in, and all it needed was a killer logo. What animal besides a lion sports an extraordinary beard (so to speak) and the use of a lion was unique in the sea of beard balms on the market. The logo, packaging and product photography was all part of our unique positioning that made our brand stand out.