Client: Bob Barker Company, Inc.
The Meridian brand had been around for a couple of decades being Bob Barker Company's private label of personal hygiene products in correctional institutions. With the product line getting an overhaul in product development, a new logo and packaging design was called for. The logo is currently used on single-use packets and 2 oz. and 4oz. bottles. The Meridian product line is slated to expand due to increasing sales and a demand for cheaper alternatives to name brand products while still appealing to a less institutional audience.